At My Empire Casino, trust is built through transparency and honesty. As a brand that welcomes Swiss players, we take our responsibility earnestly: in how we delight and in how we interact, promote, and partner. These Responsible Marketing Guidelines set forth the standards we uphold in Switzerland, guaranteeing every message we share embodies our commitment to adherence, consumer security, and ethical practices. We urge all visitors to consider the principles that direct our licensing, affiliate connections, and advertising practices.
Licensing and Oversight Supervision
My Empire Casino possesses a valid gaming licence granted by the Government of Curaçao, amongst the most reputable regulatory authorities for online gaming. This licence compels us to fulfill rigorous standards in the areas of anti‑money laundering, data protection, fair gaming and responsible marketing. We participate in annual audits performed by independent testing agencies, and our random number generator is verified to provide truly random outcomes. These credentials form the technical foundation which all our marketing claims depend.
While Curaçao offers the legal backbone, we have opted to add additional, jurisdiction‑specific controls on top. die Antwort finden For our Swiss audience, this involves applying advertising rules that mirror, and in some cases exceed, those required by Swiss law. We keep a dedicated Swiss compliance file that lists every affiliate partner, every promotional material and every media placement targeting the country. This file is refreshed in real time and is available for review by our internal audit team at any point.
We consider that a licence is only as credible as the people who uphold it. Our Head of Compliance, along with a team of four regional specialists, supervises all marketing activities linked to Switzerland. They have direct authority to suspend campaigns, terminate affiliate relationships and, if necessary, deny access to players whose behaviour indicates harm. This operational independence secures that commercial pressures never outweigh our duty of care.
Ethical Advertising and Campaigns
Advertising in Switzerland needs a delicate balance between brand visibility and social responsibility. We have established a multi‑channel advertising policy that encompasses digital display, social media, email marketing, search engine placements and any future offline campaigns. Every piece of creative is based on the same principle: it must be factually accurate, must not glorify gambling and must visibly carry the message “Play responsibly. 18+.” Our Swiss‑specific landing pages further elaborate on responsible gambling tools at the point of engagement.
Our email marketing strategy adheres to a strict permission‑based model https://myempires.ch/legal-and-affiliates/. We only approach individuals who have explicitly opted in, and every email contains a single‑click unsubscribe link. Swiss subscribers obtain communications in either German, French or Italian, according to their language preference, and we divide lists to avoid overlapping campaigns that could be viewed as excessive. We never transmit promotional emails on Swiss public holidays either, respecting family time and cultural values.
Social networks pose specific challenges, and our strategy here is intentionally cautious. We operate verified accounts on chosen networks, but we avoid direct‑message promotions or unsolicited friend requests. Any sponsored post aimed at Switzerland undergoes a mandatory “pause and review” step, where our compliance team examines the creative against four criteria:
- Does the imagery steer clear of cartoonish imagery, bright neon colours or characters that could attract children?
- Does the copy include a clear responsible gambling reminder in the reader’s language?
- Are the ads directed at users who are demonstrably 20 years of age or older, adding a buffer above the legal minimum?
- Is the post geo‑fenced to exclude schools, playgrounds and addiction support centres within a 500‑metre radius?
Search engine marketing is another area where we exercise restraint. We bid on a curated list of Swiss‑relevant keywords that are connected to casino entertainment, but we consciously avoid terms associated with financial distress, loan comparisons or addiction help. Our negative keyword list is updated monthly to include emerging queries that could be misinterpreted. When Swiss users click on our paid link, they are taken to a pre‑landing page that prominently displays age verification and time‑limit reminders before the main casino lobby is accessible.
Marketing deals themselves are organized to discourage impulsive conduct. Promotions available to Swiss players have extended validity durations, often 30 days or more, and we limit the maximum claimable amount. Cashback and loyalty rewards are awarded as withdrawable cash rather than locked bonus funds, providing players genuine flexibility. We never require a deposit to access responsible gambling tools such as deposit limits, session timers and self‑exclusion; these safeguards are always free, always visible and activated with a single click.
Our Promise to Conscientious Marketing
We base every decision in a well-defined, cohesive promise: to market our services in a way that upholds the well‑being of our audience and the legal framework of Switzerland. This means we never pursue growth at the expense of vulnerable individuals, nor do we adopt tactics that could be perceived as aggressive or misleading. Our internal marketing policy is reviewed quarterly by our compliance team, and we continuously train staff and partners on the latest regulatory expectations.
We view responsible marketing as a ongoing journey rather than a one‑time checklist. Every campaign, banner and affiliate link must pass a three‑step internal approval process that checks clarity, age‑appropriateness and factual accuracy. In practice, this means all visuals are free of imagery that could attract minors, and all bonus terms are presented with full transparency. We also maintain a dedicated Marketing Ethics Committee that meets monthly to examine upcoming promotions against both Swiss norms and our own elevated standards.
Equally important is our commitment to listen. We actively monitor feedback from Swiss players, industry watchdogs and affiliate partners. When concerns arise, we investigate immediately and adjust our approach. This feedback loop has already led to improvements such as better wagering requirement disclosures on landing pages and the elimination of time‑limited pressure tactics. By putting accountability at the heart of our operations, My Empire Casino demonstrates that entertainment and ethics can indeed go hand in hand.
Player Safety and Ethical Gaming Integration
Ethical promotion does not end once a player joins. At My Empire Casino, every promotional interaction is designed to reinforce safer play. After account creation, new Swiss players receive a brief interactive guide that describes how to set personalised deposit, loss and wager limits. This guide is compulsory and cannot be bypassed by clicking a simple “accept” button; the player must actively scroll through and verify they comprehend each option before the deposit function becomes accessible.
Throughout the player lifecycle, we use non‑intrusive pop‑ups that reflect real‑time patterns. If our system identifies a significant increase in deposit frequency or a decline in balance over a short period, a gentle notification shows up, highlighting activity and offering a direct link to cool‑off tools. These messages are framed positively, “Here is a quick snapshot of your play”, and never use judgmental language. We have found that this empathetic approach raises tool adoption by over forty percent compared to conventional warning banners.
We have also integrated responsible gambling messaging into our affiliate‑driven funnels. Affiliates are equipped with a standard widget that displays a live ticker showing average session length and community‑wide responsible gambling tool usage. While the data is anonymized, it acts as a social norming mechanism, subtly reinforcing that taking breaks and setting limits is normal behaviour among Swiss players. This novel approach has drawn interest from academics examining harm‑reduction strategies in digital environments.
Self‑exclusion is the most powerful safety net we have. Swiss players can self‑exclude for periods ranging from six months to five years with a single request, and we respect that exclusion across all My Empire Casino platforms, including mobile apps. During the exclusion period, we take out the player from all marketing databases and direct affiliates to suppress any materials that might be shown to associated identifiers. Re‑entry is never automated; players must undergo a 24‑hour cooling‑off period and a mandatory call with our responsible gambling officer before their account is reactivated.
Partner Program Standards
Our marketing partners are an extension of the My Empire Casino brand, and we expect them to uphold the same ethical marketing ethos. Before joining, every prospective affiliate must complete a comprehensive application that includes a website audit, a examination of historic advertising materials and a signed affidavit confirming awareness with Swiss marketing particularities. We do not approve affiliates who manage domains that could be mistaken with academic, governmental or mental‑health sites.
Once accepted, affiliates receive access to a collection of pre‑reviewed banners, text links and landing pages. All resources are geo‑targeted, so a visitor connecting from a Swiss IP address will only see promotions that comply with our Swiss guidelines. Affiliates are contractually prohibited from altering these materials without our written permission, and any modification must be re‑submitted through our compliance portal. This zero‑tolerance strategy ensures our entire network consistent.
Our affiliate code of conduct outlines explicit dos and don’ts that every partner must adhere to:
- Always use age‑restriction overlays and “18+” badges on all promotional content visible to Swiss users.
- Always reveal the commercial nature of the relationship, using language such as “advertisement” or “sponsored” in a language easily understood by the local audience.
- Never imply that gambling is a dependable source of income, a solution for debt or a alternative for professional advice.
- Never target communications through channels, forums or social media groups where minors are identified to congregate.
- Never employ influencer marketing without our prior authorization, and only with figures who clearly attract to an adult demographic.
Regular surveillance is a critical part of our compliance process. We deploy automated crawlers that scan affiliate sites weekly, identifying unapproved changes, missing disclaimers or broken age gates. If a breach is discovered, the affiliate is given a 48‑hour notification to correct the issue. Multiple or serious breaches result in immediate suspension of commissions and permanent removal from the programme. We also retain the right to retain all earned commission for the billing period in which the infraction occurred, a disincentive that underscores the gravity of our standards.
Legal Framework in Switzerland
Switzerland’s gambling landscape is influenced by the Federal Act on Gambling, which came into effect in 2019 and is overseen by cantonal authorities and the Federal Gaming Board. While many provisions focus on land‑based establishments and the licensed online offerings of Swiss casinos, the law also establishes clear boundaries for marketing communications, especially those targeting residents within the confederation. At My Empire Casino, we actively adhere to these principles, even though our international licence derives from a respected offshore jurisdiction.
We place special emphasis on the law’s emphasis on preventing excessive gambling and protecting minors. The Swiss legislator requires gambling advertising to avoid any suggestion that gaming can solve financial problems, replace employment or enhance social status. In response, our copywriting guidelines firmly forbid language that implies quick wealth, guaranteed wins or a luxurious lifestyle. Every promotional text we author or approve is checked against a Swiss‑specific language filter that marks such expressions before publication.
Intercantonal coordination further shapes the requirements. Comlot, the intercantonal lottery and betting authority, and the ESBK have published joint recommendations on gambling advertising, including restrictions on broadcasting hours and digital targeting. Although these recommendations chiefly concern license holders under the Swiss regime, we have freely integrated their core principles. For instance, we never run programmatic ads during children’s programming windows on Swiss IP addresses and we avoid sports sponsorships that could reach under‑18 audiences in cantons with stricter rules.
Our legal department maintains an open channel with Swiss compliance experts, ensuring we stay abreast of legislative updates. Should Switzerland introduce a dedicated licensing framework for internationally operated online casinos, we will be ready to pursue and adapt our marketing practices accordingly. Meanwhile, we carry on operating with the highest regard for Swiss sovereignty and consumer protection, viewing regulatory alignment not as a burden but as a competitive differentiator that earns lasting loyalty.
Common Questions About Our Marketing Guidelines
How does My Empire Casino guarantee its marketing respects Swiss cultural expectations?
We engage a specialized Swiss market advisor who evaluates every major campaign for linguistic nuance, imagery and timing. All materials are presented in German, French and Italian, and we avoid themes that could be seen as at odds with Swiss values, such as excessive luxury displays or intense urgency. We never run promotions during nationally recognized moments of remembrance, and we check local calendars to ensure our advertising rhythm feels considerate rather than intrusive.
What occurs if an affiliate breaks the marketing rules?
Affiliates who violate our code of conduct face prompt consequences. Our monitoring systems detect most infringements within 24 hours, and the partner is immediately notified. Minor, first‑time violations typically lead to a compliance warning and mandatory retraining. However, for more serious breaches, such as targeting minors, using unapproved claims or concealing the commercial nature of the content, we terminate the agreement immediately and permanently revoke all commission rights. We also submit egregious cases to the relevant advertising standards bodies in Switzerland.
Are there specific rules for Swiss‑language influencer partnerships?
Influencer Content Requirements
Absolutely, influencer collaborations are subject to heightened scrutiny. We require that any influencer working in the Swiss market demonstrates that at least 85% of their followers are aged 20 or older, validated by third‑party analytics. The influencer must post in their local language, include both a “Sponsored” label and an “18+” overlay, and avoid any live‑streaming during school hours. Before publication, the content passes through our compliance team, and we retain the right to request edits or cancel the partnership if the material does not meet our Responsible Marketing Guidelines.
Are Swiss players eligible for all the same promotions as other regions?
Swiss players benefit from a tailored selection of promotions that have been specifically approved for the market. While the core value of bonuses and loyalty rewards remains competitive, we adjust terms to align with Swiss consumer expectations, for example, offering longer validity and simpler turnover requirements. Certain mechanics, such as time‑limited “act now” bonuses with countdown timers, are removed for Swiss accounts because they conflict with our responsible marketing philosophy. Our localised approach ensures full compliance without diluting the fun.
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